What You Need to Know About Google Analytics
Part 5 - Content Overview
The content overview answers the question: what pages are visitors viewing? It also provides other details regarding their visit.
Below the graph showing your pageviews for the past 30 days is a display of the number of pages that have been viewed, how many of them were Unique (meaning multiple views by the same visitor has been filtered out) and your Bounce Rate (see Dashboard post for more details on these terms).
Further below is a list of your 5 most viewed pages under Top Content. This list displays how many pageviews these top 5 pages have gotten and the percentage of total pageviews this number represents.
Click the "view full report" link just below the list to see all your pages that have been viewed, how many were unique views, the average time spent on that page, the Bounce Rate and the percent of visitors that exit you site from that page. Drilling further, you can click on the individual pages to see these details for the individual page.
Also located on the Content Overview is the Navigation Analysis which shows how people got to your pages and what they did after viewing it (whether they went to another page on your site or exited your site altogether).
By reviewing the Landing Page Optimization, you can find out how people got to your site and/or what Keyword they used to find you. This is particularly important information to use to determine the stickiness of your site (more on that later).
Content Overview: What you need to know
This overview helps you monitor visitor behavior. Knowing what pages are getting viewed most often helps you determine if your goals are being met. Drilling in to see what pages visitors are exiting your site from helps you update your content to keep them on your site as long as possible.
Previous posts in the Google Analytics Series include:
Part 1 - Dashboard
Part 2 - Visitor Overview
Part 3 - Map Overlay
Part 4 - Traffic Sources Overview