What You Need To Know About Google Analytics
Part 3 - Map Overlay
The map overlay allows you to see where your traffic is coming from. This is done by displaying a map of the world and highlighting the countries that have provided traffic to your website.
Interact with the map by rolling your cursor over a country to display how many visits you have gotten from it - double click it to see which cities are providing you traffic. Click on the city for more details of the traffic. Note: the USA map allows you to drill in on the state level prior to the city level. If you know of another country that allows this, please contact me - I'd love to know more about it.
You can select different traffic criteria by selecting something else from the dropdown menu above the map. Selections include: Visits, Pages/Visit, Average Time of Site, Percentage of New Visits and Bounce Rate.
The Site Usage Tab displays the Country that provided the traffic and breaks it down into further detail using criteria previously discussed - this time in graph form.
The Goal Conversion Tab displays the various conversion or per visit goals you have customized. Don't worry if you haven't done this work yet. Your time will come.
Map Overlay: What you need to know
The Map Overlay is a fast and easy way to see where your traffic is coming from geographically. Especially important if you are targeting certain geographic areas and need to see if you are being successful.
The next post in the What You Need To Know About Google Analytics Series:
Part 4 - Traffic Sources Overview
Previous posts include:
Part 1 - Dashboard
Part 2 - Visitor Overview
Part 5 - Content Overview