Sticking A Toe In Social Media Waters Is Not Enough
Part 1 of a Series
I was chatting it up with my partners here at LoudClick about a new blog post and we bantered back and forth as usual. Despite the levity, we came up with an idea that I'm going to pursue - something based upon the off-handed comment: "Not a lot of people are understanding social media so I'm going to write about my left big toe." Absurd, yes, but there is something of value here.....you'll see.
Obviously we all hear a lot about social media and Social Media Marketing (SMM) in particular. One thing that has really caught my attention is the lack of success some businesses are having with SMM.
Digging in a bit I'm discovering an all too common problem has been a lack of basic social media understanding and lack of a tangible strategy with its use. What I see time and time again is that companies stick their toe in the social media waters with the simple act of creating an account on Twitter or Facebook. They then tout this as a Social Media Marketing strategy.
Does this sound familiar?
We've starting an experiment to demonstrate why social media in and of itself is not the best strategy for marketing your company online. As we progress through the experiment, we'll be able to show you why various actions (or inactions) do not a strategy make. Perhaps others will see reflections of their own experience and will be able to relate. If so, we'd love to hear your stories.
We'll then provide insight as to why these things didn't work and identify what DOES work. Demystifying the process is the goal.
From a decidedly off-the-cuff remark a grand experiment has been born.
This will be a multi-part series of posts - it's just too much to cover in one. To start, I've done what so many people have done and created a Twitter account (@MyLeftBigToe) and a Facebook Fan page. All I will do with these accounts is Tweet for a week. Stay tuned to find out what's next!
Other posts in the Sticking A Toe In Social Media Waters Series:
Build it And They WON'T Come - Not Without A Reason - Part 2