Build it And They Won't Come - Not Without A Reason
Sticking A Toe In Social Media Waters Series - Part 2
OK, last week I started this experiment by signing up for a Twitter account and built a Facebook Fanpage. Here are week one's results:
I Tweeted a few times on the Twitter account. Mostly about Social Media stuff. As of today, 2 people are following MyLeftBigToe. Person #1 followed the first day. Person #2 just signed up and I have a feeling they are watching this experiment (just a sneaky suspicion based on the fact that this person follows my personal account as well - you know I love them ;-). There was another follower earlier in the week but they stopped following the next day.
Zero. Zip. Nada. No activity whatsoever. No fans, no wall posts. Nothing.
So what do you make of these results?
It's really quite simple and I doubt anyone should really be surprised that nothing happened. After all, all I did was broadcast a few tweets about social media itself - sort of like preaching to the choir. And as for Facebook - who the heck cares about MyLeftBigToe? Especially if there is nothing on the fan page other than a website link to my Twitter account.
If you enter social media without a plan, you will likely end up with results similar to what the experiment's week one just demonstrated - a couple of followers and a sad, sad fanpage.
Engaging people. Maybe it will work. Maybe not. Guess we'll see.....
Other posts in the Sticking A Toe In Social Media Waters Series:
Sticking A Toe In Social Media Waters Is Not Enough - Part 1