LoudClick is going to Demo Fall 2011!

We're excited to introduce you to SIMBA - a ClickWrite-powered brand communications administration and content management tool designed for multi-location businesses and organizations. While that's quite a mouthful, it succinctly describes what it is.

QR code campaigns can create buzz and user participation. They remain novel and lead to unique interaction for your customers/visitors. Here's what you need to know.

Sticking A Toe In Social Media Waters Series - Part 4
In this final post in the "Sticking a Toe" series we will discuss what didn't worked in our experiment and why.

Sticking A Toe In Social Media Waters Series - Part 3
Engagement without purpose is a recipe for frustration. Just being there is not enough - you need to add value to the conversation or you will end up being that person at a party that sits in the corner alone.

Sticking A Toe In Social Media Waters Series Part 2.
Last week I started this experiment by signing up for a Twitter account and built a Facebook Fanpage. Here are week one's results:

I was chatting it up with my partners here at LoudClick about a new blog post and we battered back and forth as usual. This time, however, we came up with an idea that I'm going to pursue - something based upon an off-handed comment of "Not a lot of people are understanding social media so I'm going to write about my left big toe." Absurd, yes, but there is something here.....you'll see.

The times they are a-changin'...still. The effect the internet has had on all businesses is profound. For companies to take full advantage of the opportunities that abound today, they need to think smaller, more personal and less corporate.

LoudClick.net has been launched using the ClickWrite Microsite Platform. As the developer of this technology, we thought it was hightime to show its many capabilities and implement our own network of microsites.

LoudClick now offers the ground-breaking ClickWrite Microsite Platform providing an online marketing solution for store and/or agency networks that far exceeds the benefits found in conventional web marketing. ClickWrite creates a coordinated network of websites consisting of a corporate (brand) website integrated with local or targeted microsites.

Technically, a microsite is a website - albeit a small one. It usually consists of just a few pages - sometimes only one. They are often used in conjunction with another website. Other terms for microsite include minisite, weblet and even landing page.

For a long time now we have been talking about the virtues of having an online marketing strategy. At the core of our idea is the concept of Content Marketing - but what exactly does that mean?

Much has been said of the importance of two way conversations online - the very core of social media offering the ability to build genuine relationships with potential friends and customers. Yet some continue to see this as a one way street...

In a sense, the skills necessary to be successful with social media are not necessarily technical skills - they are more people skills. What? People skills? Yes, people skills. Social media is all about being social.

Using social media to distribute the content of your website is a proven formula for success. Always remember that social media is not the heart of the matter - the content of your website is. Your website and its high quality content is the asset to be distributed and social media helps you do that.

The content overview answers the question: what pages are visitors viewing? It also provides other details regarding their visit.

This overview allows you to see how your traffic is getting to your website. There are 4 main traffic sources tracked by Google Analytics Direct, Referring, Search Engines and Other.

The map overlay allows you to see where your traffic is coming from. This is done by displaying a map of the world and highlighting the countries that have provided traffic to your website.

The Google Analytics Visitor Overview tells you if your traffic is coming from a few people visiting you many times or several people visiting once. It also allows you to see how sticky your website is and what technical issues may be impacting your traffic.

Google Analytics is one way to determine how people are using you website. Many people use this free service yet do not know exactly what they are looking at. Google Analytics is a very powerful tool with lots of features. Consequently, this series of posts will concentrate not on every detail but on the features you will interact with frequently and those that provide you a basis to know how it can make your website successful.

When talking about SEO, Google should be your first stop. They have many tools to help you optimize your website and get the best possible search engine results.