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Build it And They Won't Come - Not Without A Reason

Sticking A Toe In Social Media Waters Series - Part 2

OK, last week I started this experiment by signing up for a Twitter account and built a Facebook Fanpage. Here are week one's results:

Twitter
:
I Tweeted a few times on the Twitter account. Mostly about Social Media stuff. As of today, 2 people are following MyLeftBigToe. Person #1 followed the first day. Person #2 just signed up and I have a feeling they are watching this experiment (just a sneaky suspicion based on the fact that this person follows my personal account as well - you know I love them ;-). There was another follower earlier in the week but they stopped following the next day.

Week 1 Twitter results for MyLeftBigToe


Facebook Fanpage:

Zero. Zip. Nada. No activity whatsoever. No fans, no wall posts. Nothing.

Week 1 results for MyLeftBigtoe Facebook Fanpage


So what do you make of these results?
It's really quite simple and I doubt anyone should really be surprised that nothing happened. After all, all I did was broadcast a few tweets about social media itself - sort of like preaching to the choir. And as for Facebook - who the heck cares about MyLeftBigToe? Especially if there is nothing on the fan page other than a website link to my Twitter account.

Take Away:
If you enter social media without a plan, you will likely end up with results similar to what the experiment's week one just demonstrated - a couple of followers and a sad, sad fanpage.

Next up:
Engaging people. Maybe it will work. Maybe not. Guess we'll see.....

-Paul Konrardy

Other posts in the Sticking A Toe In Social Media Waters Series:

Sticking A Toe In Social Media Waters Is Not Enough - Part 1

Stubbing Your Toe With Inadequate Social Media Engagement - Part 3
Get A Foot In The Door - Not Just A Toe - Part 4

 

 

 

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